Copyright © 2009-2011 Alta Vista Research, Inc.


When you need to know!


Customer service research

In our current economy, good customer service is not an afterthought, it’s a necessity. With the phrase “retention is the new acquisition,” and the cost of acquiring new customers many times the price of keeping your current ones, tracking and continuously improving customer relationships has never been more important.


Service quality comes in many forms: from transactional to overall brand opinions and perceptions. Moreover, it involves multiple contacts points and times, extended over a period of time.


Alta Vista Research has the strategies and tools to help measure and improve your service relationships and help improve your organization’s bottom line through reduced turnover or churn, increased volume or transaction size, and differentiation.


Some examples of the research our team members have personally done for organizations in the area of customer service include, but are not limited to: