In our current economy, good customer service is not an afterthought, it’s a necessity.
With the phrase “retention is the new acquisition,” and the cost of acquiring new
customers many times the price of keeping your current ones, tracking and continuously
improving customer relationships has never been more important.
Service quality comes in many forms: from transactional to overall brand opinions
and perceptions. Moreover, it involves multiple contacts points and times, extended
over a period of time.
Alta Vista Research has the strategies and tools to help measure and improve your
service relationships and help improve your organization’s bottom line through reduced
turnover or churn, increased volume or transaction size, and differentiation.
Some examples of the research our team members have personally done for organizations
in the area of customer service include, but are not limited to: